Ah industry firsts, a chance to grab the spotlight before the world grabs hold of your coattails. Toshiba’s Dynabook TX/98MBL claims to be the industry’s first laptop to play back 3D content in Blu-ray format when it ships at the end of July in Japan. The 15.6-inch laptop with LED backlit 120Hz panel (60Hz to each eye when viewed through active shutter glasses) pushing 1,366 x 768 pixels utilizes WinDVD BD to playback the Blu-ray 3D format with some help from NVIDIA’s 3D Vision software and GeForce GTS 350M hardware with 1GB of dedicate video RAM. Inside you’ll find a Core i7-740QM processor, 640GB of hard disk, up to 4GB of memory, a Blu-ray disc drive of course, and harman/kardon stereo speakers with Dolby Advanced Audio to help make the most out of 3D gaming. Price is not listed but it’s expected to list for about ¥250,000 (about $2,700). What, you do want 3D on your 15-inch laptops don’t you?

Update: Toshiba wants you to know that it’ll be called the Toshiba Satellite A665 in Europe, presumably because “TX/98MBL” can only be pronounced by the Japanese.