When a DSLR screams “colorful” in the headline of the press release, you can usually guess the target audience. Sure enough, the multicolored Pentax K-r brings a compact, lightweight body to the entry-level DSLR market. Specs include a 12.4 megapixel CMOS sensor, a PRIME (Pentax Real Image Engine) II imaging engine, claimed 100-25600 ISO range, a 6fps high-speed mode, an 11-point AF system, Pentax’s own Shake Reduction and dust removal mechanisms, a 3-inch LCD monitor with Live View mode, and the option to source power from four AA batteries once you exhaust the rechargeable. As a modern DSLR it also records 720p video at 25fps and even offers some obscure IrSimple high-speed infrared data transmission capabilites for all those IrSimple-compatible devices you don’t own. The K-r body lists for $799.95 or as much as $999.95 when bundled with an 18-55 and 55-300 lens kit. Ships in October.