Ah industry firsts, a chance to grab the spotlight before the world grabs hold of your coattails. Toshiba’s Dynabook TX/98MBL claims to be the industry’s first laptop to play back 3D content in Blu-ray format when it ships at the end of July in Japan. The 15.6-inch laptop with LED backlit 120Hz panel (60Hz to each eye when viewed through active shutter glasses) pushing 1,366 x 768 pixels utilizes WinDVD BD to playback the Blu-ray 3D format with some help from NVIDIA’s 3D Vision software and GeForce GTS 350M hardware with 1GB of dedicate video RAM. Inside you’ll find a Core i7-740QM processor, 640GB of hard disk, up to 4GB of memory, a Blu-ray disc drive of course, and harman/kardon stereo speakers with Dolby Advanced Audio to help make the most out of 3D gaming. Price is not listed but it’s expected to list for about ¥250,000 (about $2,700). What, you do want 3D on your 15-inch laptops don’t you?

Update: Toshiba wants you to know that it’ll be called the Toshiba Satellite A665 in Europe, presumably because “TX/98MBL” can only be pronounced by the Japanese.

In case plans by AMD and a slew of other tech vendors planning to showcase 3D Blu-ray compatible products at CES wasn’t a tip-off, the updated specifications are done. The key details? First, that the Blu-ray Disc Association has chosen the Multiview Video Coding (MVC) codec to store 3D, so that even though it is now providing a full 1080p frame for each eye, it will only require about 50% more storage space compared to the 2D version, and all discs will be fully backwards compatible, in 2D, on existing players. Better than backwards compatibility, the PlayStation 3 will be forwards compatible with the new discs — a new HDTV setup (the spec promises to work with plasmas, LCDs or projectors equally well) with IR emitters and glasses will still be necessary. According to the PR (after the break) we can expect Blu-ray 3D-stickered products in 2010, our only advice is to keep those responsible for the Cowboys Stadium abomination far, far away from it.