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	<title>owngadget.com&#187; Sony，PS3</title>
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		<title>Sony posts another huge annual loss, but PS3 sales are up</title>
		<link>http://owngadget.com/2010/05/17/sony-posts-another-huge-annual-loss-but-ps3-sales-are-up/</link>
		<comments>http://owngadget.com/2010/05/17/sony-posts-another-huge-annual-loss-but-ps3-sales-are-up/#comments</comments>
		<pubDate>Mon, 17 May 2010 09:00:47 +0000</pubDate>
		<dc:creator>Raymond.J</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Sony，PS3]]></category>

		<guid isPermaLink="false">http://owngadget.com/?p=2825</guid>
		<description><![CDATA[Sony just posted its yearly results today, and while a ¥40.8 billion ($439 million) loss is never a good thing, it&#8217;s at least a marked improvement from last year&#8217;s staggering $1 billion drop into the red, which was the company&#8217;s first loss in 14 years. LCD TVs and cameras were Sony&#8217;s big electronics sellers, while [...]]]></description>
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<p>Sony just posted its yearly results today, and while a ¥40.8 billion  ($439 million) loss is never a good thing, it&#8217;s at least a marked  improvement from <a href="http://www.engadget.com/2009/05/14/sony-posts-1b-loss-first-in-14-years/">last  year&#8217;s staggering $1 billion drop</a> into the red, which was the  company&#8217;s first loss in 14 years. LCD TVs and cameras were Sony&#8217;s big  electronics sellers, while PS3 sales went up to 13 million from 10.1  million last year &#8212; and hey, Sony&#8217;s console actually became profitable  at the end of the year as production costs have gone down. Now for the  bad news: PSP sales were down to 9.9m from 14.4 last year, with game  sales dropping to 44.4m from 50.3m units, while PS2 hardware went down  to 7.2m from 7.7m units and PS2 software fell sharply from 83.5m units  to 35.7m units. That&#8217;s not completely unexpected, as the PS2 can&#8217;t last  forever and the PSP is getting long in the tooth, but it means that Sony  faces some serious pressure to hit its target of 15m PS3s sold this  year to pick up the slack and help it hit its goal of posting a ¥50  billion ($541 million) profit next year. Let&#8217;s hope that Move controller  lives up to the hype, right? Sony&#8217;s also counting on 3D to help it get  there, and wonder of wonders, it also expects Sony Ericsson to hit  profitability, so that <a href="http://www.engadget.com/2010/02/14/sony-ericsson-x10-mini-and-x10-mini-pro-hands-on-with-video/">X10  mini pro</a> had better be a big improvement over the <a href="http://www.engadget.com/2010/03/22/sony-ericsson-xperia-x10-review/">Xperia  X10</a>. We&#8217;ll see if Sir Howard can keep all these various ships going  in the right direction while still keeping the rest of Sony&#8217;s diverse  operations (like its profitable life insurance business) in line &#8212; it  should be an interesting year.</p>
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