HP announces TouchPad Pivot, the curated, magazine-like way to find some apps

Finding apps can be tough, especially when your Store or Marketplace is overwhelmed with a daily flood of debutantes. That’s not exactly a problem for HP, whose App Catalog for the webOS 3.0 TouchPad officially launches on July 1st and will be, the company admits, a little spartan at first. But HP has a plan for a future flood of apps: Pivot. It’s basically a curated digital magazine that will present a selection of apps someone at HP found interesting for whatever reason — a way for users to discover new downloads and, more importantly, for niche developers to not get lost in the shuffle. HP hopes this will attract developers, taking a different approach from the competition, which often resorts to outright promises of cash to pique their interest — but a few free TouchPads never hurts .